Kean TV
KeanTV is a student-produced program that provides students with the experience of releasing original entertainment and informational content through the video production program. This page features the redesign of the club's logo.
01
Kean TV’s first logo
KeanTV's first logo does a good job immediately conveying what the club does. It's signal icon shows that it deals with TV, especially with the two letters being visually distinctive from the word, "Kean".
This logo can be pushed further.
02
Brainstorming
The goal during brainstorming is to first put anything that comes to mind on paper. During this phase, I gathered inspiration that could help me develop KeanTV's imagery. One major inspiration was the "MTV" channel's logo.
03
Brainstorming is to get the bad ideas out first
After different ways of incorporating the letters together, many favored the stacking layout of the "KU" on top of "TV".
04
Research and Digital Creation
The original logo did not seem as though it was part of Kean University due to it's color and font choice. Due to this, I kept the new logo with Kean's branding
05
Kean TV’s new logo
And thus, a new logo was born.
